Persona and Serpro fight identity theft in Brazil


US-based Persona has partnered with Serpro, Brazil’s federal government technology company, to protect customers against identity fraud.

Persona’s Identity Framework includes a suite of automation and orchestration tools that enable enterprises to securely collect, verify, and make decisions about customers. The company is based in San Francisco and is present in more than 200 countries and 20 different languages.

Persona officials quoted by revealed that fraud is increasing globally and that Brazilian citizens are falling prey to fraudsters who falsify government-issued IDs every day.

The partnership enables Persona to integrate with Serpro to validate both PII and biometric information against government data sources. This way, companies that work with companies based in Brazil will be able to protect their customers from fraud.

The integration is based on a new type of verification that compares an individual’s identification information to information held by the Brazilian government database, including the person’s name, CPF (national identification number) , date of birth and photo image. In order to ensure a thorough and accurate verification process, Persona may validate the information collected from the government-issued ID as well as the selfie image.

To sum up, the main features of the Persona platform include end-to-end user verification and collection, as well as liveness detection which further protects against common types of selfie fraud and protection against selfie theft. ‘identify.

Persona launched Dynamic Flow and a new KYB solution in 2022

In July 2022, Persona launched “Dynamic Flow”, a risk response and verification engine that personalizes the identity verification (IDV) process in real time for each user and use case. The new version analyzes live signals throughout the verification process and uses them to adjust each individual’s experience based on their risk profile and the company’s risk tolerance.

Following this launch, all types of businesses can personalize the IDV experience to optimize the customer journey, minimize friction, and onboard as many trusted users as possible.

In June 2022, Persona launched an end-to-end solution that enables businesses to configure and automate KYB and KYC verification processes to help meet compliance requirements.

The new KYB solution enables businesses to simplify the orchestration of KYB and KYC workflows for their customers to provide a secure identity verification experience. The solution also automatically contacts the company’s Ultimate Beneficial Owners (UBOs) with KYC feeds, automating decisions based on compliance and risk criteria and/or flagging edge cases for manual review.


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