Interest in Abortion Pills Online Soars After Roe v. wade

Traffic to telehealth abortion platforms has skyrocketed in recent days and weeks, up 456% when the draft advisory was leaked in May compared to the previous month and another 20% from month to month. in June when the Supreme Court’s final verdict was announced, according to data from Similarweb. These platforms reached 5.3 million web visits in June, pushing abortion pill startups to expand rapidly to meet growing demand.

On June 24, the day the ruling was released, visits to telehealth abortion platforms soared to 436,727, up 2,585% from the previous day, according to Similarweb. The next day, traffic increased by more than 50%.

Among the platforms benefiting from the renewed interest are startups such as Choice, Hey Jane and Just the Pill, which have launched in recent years to provide women in a limited number of states with abortion prescriptions via telemedicine. and delivered by courier. Thanks to easing regulations at the federal level, these startups say their services can reduce travel time, office wait times, and costs. However, as these companies seek to expand across states to meet rapidly growing demand, they face an increasingly hostile regulatory and legislative environment.

Since the cancellation of Roe v. Wade, Choice saw a 600% increase in web traffic, according to the company. Within less than four days of the decision, Just The Pill received more than 260 online dating requests, compared to the usual 20 to 25 a day, according to the company. Hey Jane has seen site traffic increase nearly tenfold and patient demand more than double from last month’s average. The abortion pill startup is treating 25 times more patients a day than it was 15 months ago, according to the company, as it pushes to expand beyond its current six-state reach.

Carafem, an organization that offers both telemedicine appointments and abortion pills by mail in several states, said it has seen an increase in web traffic, double the number of phone calls and a “sharp increase in request” for abortion care.

Just The Pill is launching a new initiative, “Abortion Delivered”, which will use mobile clinics to administer medical abortions to respond to “the major influx of people who will now need care”, said Dr Julie Amaon, director Medical from Just The Pill and Abortion Delivered, in a statement. “We are unwavering. We will bring care to those who need it most and challenge reproductive repression by providing more affordable and accessible care.

Mobile clinics will operate across state borders to reduce travel hassles for patients coming from more restrictive states. By working outside the confines of a traditional building, the effort will be able to adapt more quickly to changing legislation, according to Dr. Amaon.

Just The Pill’s first fleet of mobile clinics will be operational in Colorado starting this week, according to the company. A second, bigger The clinic opening this summer will offer procedural abortions to patients not eligible for medical abortion — more than 11 weeks pregnant — or those choosing the method, as well as same-day contraception and STI treatment.

Choice announced Thursday that it is expanding care in New Mexico as the state prepares for an influx of out-of-state abortion seekers. The company’s goal is to serve every state with legal abortion by the end of 2023. It currently offers services in three other states.

Approved by the US Food and Drug Administration in 2000, the so-called abortion pill – which involves taking two drugs, mifepristone and misoprostol – now accounts for more than half of all abortions in the United States, according to the Guttmacher Institute, a research organization. who supports abortion rights. Although initially limited to delivery by mail, mifepristone was approved by the FDA for prescription and online pharmacy delivery at the start of the pandemic, a decision that has since been made permanent. (Misoprostol, also used to prevent ulcers, has long been available by prescription.)

Remote care from services like Choice and Hey Jane cost about half the national average, according to the companies. They also partner with abortion funds to offer patients financial assistance if needed. Even so, these pills still cost between $249 and $289, including consultation fees, medications, shipping, and provider registrations.

Those seeking to acquire abortion pills in the currently hostile legislative climate are increasingly using the many telehealth options that appear online.

“Over the past year, we have seen telemedicine abortion platforms become a primary battleground in the fight for abortion rights,” said Sneha Pandey, expert data analyst at Similarweb. “Many states are moving to ban all forms of abortion, including 19 states that have already banned telemedicine abortions, but this is a largely unregulated space. The availability of telehealth and mail-order abortion makes an outright ban incredibly difficult to enforce.”


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