- Price increases at Disney World and Disneyland are outpacing inflation, according to the Wall Street Journal.
- The outlet conducted an analysis of Disney prices using a travel agency.
- He said Disney is focusing on spending every visitor to the park instead of attracting large crowds.
Prices at Disney World resorts and Disneyland parks are exceeding inflation rates in the United States, the the wall street journal reported, citing an analysis done for the outlet by travel company Touring Plans.
Rising consumer prices go hand in hand with a broader Disney strategy of maximizing spending by each park visitor rather than attracting larger crowds, the outlet reported.
The Journal noted that food and souvenir prices at Disneyland parks have jumped 33% since last summer. By comparison, the Bureau of Labor Statistics reported earlier this month that the country’s consumer price index rose 8.5% year-on-year in July.
Examples cited by the outlet included studded Mickey Mouse ear headbands, which were $39.99 this summer versus $29.99 last year, and pineapple Dole Whip, which was $5.99 last summer but now sells for $6.99 at some locations.
Touring Plans also found that hotel prices at three Walt Disney World Resorts rose faster than inflation rates, according to the Journal. For example, the cheapest room rate per night at Disney World Orlando’s Pop Century Hotel was $95 in 2013, but has risen to $168 this year, the outlet reported.
And 10 years ago, the standard room rate at the Animal Kingdom Lodge was $486, down from $790 today, according to the Journal. He also compared the prices of Disney’s most expensive day pass and said the ticket cost $129 in 2018 and now costs $159. The outlet did not specify which station it was referring to.
Previously reported insider that standard admission to Disney World costs at least $109 a day in 2021, while tickets to the parks were priced at $174. That means an American family of four would spend around $6,000 on a typical five-day trip to a Walt Disney World resort, Insider’s Daryl Austin wrote in April last year.
The Los Angeles Times reported in October 2021 that ticket prices at Disneyland Park in Anaheim, California had increased by 8% while parking fees had increased by 20% since the start of the COVID-19 pandemic.
This year, food and drink prices at the same theme park increased by 12%, the outlet reported in July.
Disney did not immediately respond to Insider’s request for comment.